CACS Corporate: A User-Centric and Sustainable Website Redesign

Overview
CACS Corporate is a leading provider of tailored and trusted corporate secretarial services. We partnered with them to redesign their website with a focus on improving the user experience, while also making it more sustainable and energy efficient. Our goal was to create a website that not only looks great and is easy to use, but also has a minimal impact on the environment.
To achieve this, we focused on several key areas, including sustainable website hosting, UI/UX design, load time optimization, and SEO optimization. By addressing these areas, we created a website that not only meets the needs of CACS Corporate's users but also aligns with their commitment to sustainability

Sustainable Website Hosting:
We have migrated the Genius Child website to a sustainable hosting provider that uses renewable energy sources. This has helped to reduce the website's carbon footprint and aligns with our commitment to environmental sustainability.

UI/UX Revamp:
We have revamped the website's UI/UX to make it more sustainable and user-friendly. This involved reviewing the design and code of the most frequently visited pages and identifying areas where we could reduce energy consumption without compromising the user experience. We also made recommendations for improving the overall sustainability of the website, such as using more energy-efficient colors and reducing the use of images and videos.

Load Time Optimization:
We conducted a thorough assessment of the website's code and identified areas where we could optimize it to reduce the amount of data that needed to be loaded. This helped improve the website's load time, which not only provides a better user experience but also reduces the amount of energy required to load the site.

SEO Optimization:
We worked on making the website more SEO-friendly by optimizing the website's code and content to improve its search engine rankings. This helps increase the visibility of the website and attract more organic traffic, which can reduce the need for paid advertising and further reduce carbon emissions.
CACS Corporate Optimizations
Services | Description | How We Did |
---|---|---|
Sustainable Website Hosting |
Moving a website to a hosting provider that uses renewable energy sources to power its servers, mitigating the website's carbon footprint |
We migrated the website to a hosting provider that uses renewable energy sources to power its servers |
UI/UX Design |
Improved the website's design and layout to enhance the user experience and make it more intuitive and user-friendly |
This involved reviewing the design and code of the most frequently visited pages and identifying areas where energy consumption could be reduced without compromising the user experience |
Load Time Optimization |
Conducted a thorough assessment of the website's code and identified areas where it could be optimized to reduce the amount of data that needs to be loaded |
We minified CSS, JavaScript, and HTML files, compressed images, and implemented lazy loading to reduce the amount of data that needs to be loaded |
SEO Optimization |
Optimized the website's code and content to improve its search engine rankings |
We conducted keyword research, optimized meta tags, and created high-quality content to improve the website's search engine rankings |
CACS Corporate Improvements:
Services | Before Score | After Score | Optimization |
---|---|---|---|
Overall Score |
61 |
The high score results from the various optimizations made to the website to improve its performance, efficiency, and sustainability. |
|
Emissions per Page Load |
0.61g |
The low emissions per page load were achieved by reducing the page weight and optimizing the use of scripts, images, and other media assets. |
|
Page Weight |
75 |
The page weight is significantly smaller than the average web page, contributing to faster loading speeds and reduced emissions. |
|
UX Design |
79 |
The UX design was revamped to make it more sustainable, without compromising the user experience. This involved using more energy-efficient colours and reducing the use of images and videos. Colours like black and white can help reduce a website's energy consumption. Black absorbs light and requires less energy on OLED screens, while white reflects light and requires less energy on LCD screens. Using these colors strategically can improve a website's sustainability without compromising user experience |
|
Green Hosting |
100 |
The website is hosted on a sustainable host that uses renewable energy, which helps reduce the website's carbon footprint. |
|
Carbon Score |
67 |
The high score results from the various optimizations made to reduce the website's emissions and improve its sustainability. |